Voice (760) 321-6359Desert Floral Importers is a privately-held corporation based in Rancho Mirage, California. Its predecessor, Shadow Chaser, LLC, began business in 2000, operating Lamorinda Florist, a boutique florist in Lafayette, California.
Our mission is to become the premiere provider of high-quality premade floral arrangements to the hospitality industry in the Coachella Valley area of Southern California.
A secondary mission is to provide high quality imported floral products to event florists.
Through our contacts in the worldwide floral markets and the extensive experience of our principals, we strive to anticipate the needs of and provide good support to our customers, always mindful of the fact that that good service and fair dealings are the underpinnings of any long and mutually profitable business relationship.
Our principal broker is David R. Rohr. With 30 years' experience in the retail floral trade, and a former co-owner of Herndon Florist in Herndon, Virginia and Lamorina Florist in Lafayette, California. In addition to normal retail operations, Dave has extensive experience with major event work, including events at the Smithsonian Institution. Dave has also created the opening displays for London's famed Chelsea Flower Show. Dave is intimately familiar with the challenges of both large and small retail florist operations, and major event work.
Dave is a 4th generation florist who understands floral products and their care. He insists upon dealing only with growers of consistently high quality. He is also capable understanding and working from a customer's buying guidelines, seeking product and pricing opportunities which might otherwise be lost.
Joey Riso is our operations manager. Joey's 20+ years' experience in business process technology ensures you that your orders are handled accurately and professionally, that deliveries are made in a timely manner, and that you will be able to communicate easily and clearly with Desert Floral Importers whether you prefer to use the internet, telephone, or facsimile.